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Excitement is in the air as Farouk Systems, Inc. prepares to blow into the Windy City for America’s Beauty Show Chicago 2023. This year’s event, which will be held at the Donald. E. Stephens Convention Center, in Rosemont, IL, promises to be bigger and better than ever before, with industry leaders showcasing their latest products and technologies. Farouk Systems, Inc. is pulling out all the stops, promising its best show yet.

Farouk Systems, Inc. will feature the newly revamped Royal Treatment by CHI line of opulent professional salon products. Designed with the needs of today’s modern stylists in mind, these products offer a sweeping range of benefits, including enhanced shine, frizz control, and thermal protection. With the Royal Treatment line, stylists can achieve salon-quality results for their clients every time.

The Farouk Systems, Inc. booth will also be buzzing with hairdressers wanting to try out the LG CHI Color Master Factory. This revolutionary, first to market digital color formulation lab allows stylists to create custom hair colors for their clients, with precision and accuracy. With the LG CHI Color Master Factory, stylists can offer a level of customization and personalization that is unmatched in the industry.

“The LG CHI Color Master Factory is where art meets science,” said Farouk Systems, Inc. founder and chairman, Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc. “Truly, it will help every colorist become the best they can possibly be, for themselves and their clients,” he added.

The haircare giant is also assembling its dream team for America’s Beauty Show Chicago 2023. The stylists attending the event include Mego Ayvazian, McKenzie Lehmann, Rocky Vitelli, Bradley Tuggle, Laurrin Rockingham, and Luis Onate. Each of these expert hairdressers boast years of experience, unique skills and talent, and a passion for their craft that is truly inspiring.

If you’re planning on attending America’s Beauty Show Chicago 2023, be sure to stop by the Farouk Systems, Inc. booth and see these color masters (and the LG CHI Color Master Factory) in action.