“We’re truly excited to bring our newest CHI Haircare products to the West Coast,” said Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc. “We have a passion for educating professionals about the science behind our products and ushering in the next era of hairdressing,” he added.
Farouk Systems, Inc.’s also unveiled its expansive new CHI Royal Treatment line of professional salon products. This luxurious haircare line is designed to provide salons with a wide range of salon essentials made with high-quality, natural ingredients. With its blend of white truffle oil, pearl, aloe, and more, this natural line promises to leave hair feeling silky and nourished.
Premiere Anaheim attendees were able to shop a host of tools from the CHI LAVA line. These salon must-haves are made with volcanic lava ceramic technology, which provides even heat distribution and reduces frizz, allowing effective styling at lower temperatures and reducing damage from heat. This revolutionary line includes the wildly popular CHI LAVA Pro Dryer, the CHI LAVA 4D Hairstyling Iron, the CHI LAVA Spin N Curl, and more, making it the perfect collection for hairstylists and beauty enthusiasts alike.
Farouk Systems, Inc. cemented its place as one of the top players in the industry, leaving the West Coast eagerly awaiting its next groundbreaking achievement.
Couldn’t make it to Premiere Anaheim? Check out some highlights below.
