Farouk Systems, Inc., a leading company in the haircare industry, makes its way to “The Golden State” to participate in the upcoming Premiere Anaheim. The newest beauty show iteration is set to take place from April 2nd – 3rd, 2023, at the Anaheim Convention Center in California.

Farouk Systems, Inc. is thrilled to be part of this exciting event and showcase its cutting-edge products and technologies, including its crowning achievement the LG CHI Color Master Factory. This first to market digital color lab is designed to provide salon professionals with a precise, efficient, and customizable color solution that delivers high-quality results every time. It is revolutionizing the color process for hairstylists, pairing the efficiency of AI-technology with the artistry only the human hand can create.

“We’re excited to connect with industry professionals and share our passion for innovative and sustainable haircare,” said Dr. Farouk Shami, founder and chairman of Farouk Systems, Inc.

With the industry growing in manifolds and the haircare giant’s continuous introduction of technology, Farouk Systems, Inc. is slated to sparkle to like the fireworks of Disneyland nearby. The company will also feature its own set of hair “imagineers,” including hairdressers McKenzie Lehmann, Wes Palmer, Bradley Tuggle, Luis Onate, Laurrin Rockingham and Rocky Vitelli. These industry experts will be on hand to demonstrate the newest products like the revamped CHI Royal Treatment Bond & Repair as well as the CHI Royal Treatment Styling and Finishing lines. This collection — infused with aloe, white truffle, and pearl — are designed to provide a luxurious and indulgent experience for all hair types, with advanced natural formulas that nourish, repair and enhance hair’s natural beauty. The CHI Royal Treatment collection is perfect for stylists who want to offer their clients a high-end salon experience.

With all this excitement in one place, you won’t want to miss the action. Come see Farouk Systems, Inc. and its talented stylists at Premiere Anaheim 2023 and prepare to be inspired. Attendees can visit the Farouk Systems, Inc.’s booth to discover the latest haircare solutions and technology firsthand.

Farouk Systems, Inc. at Premiere Anaheim

Anaheim Convention Center
800 W Katella Ave.
Anaheim, CA 92802
Booth #3904

Sunday, April 2nd
9:00 a.m. – 6:00 p.m.

Monday, April 3rd
9:00 a.m. – 5:00 p.m.