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From March 5-7, international haircare powerhouse Farouk Systems, Inc. attended the highly-anticipated International Beauty Show in New York City, to showcase their latest innovations and products to the haircare industry’s best and brightest. Farouk Systems, Inc., well known for its legacy of science-forward luxury haircare products and groundbreaking styling tools, pulled out all the stops once again, wowing attendees with its impressive offerings.

The crown jewel of their showcase was the LG CHI Color Master Factory, a first to market, cutting-edge digital haircolor formulator that pairs artificial intelligence with human artistry to produce high-quality, ammonia-free hair color in under two minutes. Attendees were held spellbound by the LG CHI Color Master Factory’s speed, quality, and waste-cutting eco-friendly design, as well as beautiful designs created by Farouk Systems, Inc. artists Mego Ayvazian, Anna Cantu, MacKenzie Lehmann, Bradley Tuggle, and Rocky Vitalli

“The International Beauty Show in NYC is something we look forward to every year,” said Farouk Systems, Inc. founder and chairman Dr. Farouk Shami. “It builds excitement and gives us a great opportunity to show new innovations to help hairstylists build the lives they want and create the art they want.”

Beauty industry pros were delighted by the crowd-pleasing CHI LAVA collection of tools made with volcanic mineral-infused ceramic plates, which allow effective styling at lower temperatures.  Also in the spotlight was Farouk Systems, Inc’s Royal Treatment line of luxurious, eco-friendly professional salon products. This line, a vast collection of nature-based salon essentials, was created to target a wide variety of hair needs with uncompromising, professional-grade solutions achieved by nature working in harmony with science. Farouk Systems, Inc. also showcased its all-vegan line of wet line products and tools, CHI Vibes, a youthful celebration of kind haircare with several multi-tasking products designed to make life easier for both professionals and consumers. Both of these lines are the latest achievements in Farouk Systems, Inc.’s legacy of prioritizing “Education, Innovation, and Environment.”

Overall, Farouk Systems, Inc. once again demonstrated why its products remain the gold standard for beauty professionals and consumers alike.

Want to see more highlights from IBS NYC 2023?  Check out our gallery below!