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Farouk Systems Inc., a global leader in hair care, will take a bite out of the Big Apple at the International Beauty Show in New York City from March 5th – 7th, 2023. The company is set to return to the three-day professional beauty event to showcase the LG CHI Color Master Factory, a first to market digital color lab that is propelling the transformation of the salon industry.

Farouk Systems Inc. will be leading the way in the AI technology space at the Javits Convention Center. Tradeshow goers will witness how the LG CHI Color Master Factory delivers unlimited color formulations in under two minutes with the touch of a button. The haircare giant will also feature its eco-friendly CHI Care and CHI Royal Treatment products, in a move that signals the company’s intention to diversify its growing portfolio.

“We have always taken important steps to pioneer the latest in beauty innovations,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “We’re thrilled to engage a new generation of beauty pros with our newest offerings at the International Beauty Show in New York,” he added.

Working with this revolutionary LG CHI Color Master Factory on the main stage will be some of the most talented hairdressers in the industry, including Mego Ayvazian, Anna Cantu, McKenzie Lehmann, Bradley Tuggle, and Rocky Vitelli.  Visitors will have the opportunity to watch and learn from these hairdresser pros.

The International Beauty Show in NYC is a must-attend event for anyone in the beauty industry, and Farouk Systems, Inc. booth 1601 is sure to be one of the highlights of the show. See the event details below.

International Beauty Show
Farouk Systems, Inc. Booth 1601
March 5th – 7th, 2023
Javits Convention Center, New York, NYC

Exhibit Show Hours:
Sunday and Monday: 10:30am-5:00pm
Tuesday: 10:30am-3:30pm