Hair by Mego Ayvazian, Patrick Kalle, Wesley Palmer, Joshua Bernard, Sarah Harris, and assistance from Lorena Guevara.
HOUSTON, TX – Farouk Systems, Inc. knows it’s a special occasion when its artists collaborate to introduce a new collection of colors created with the LG CHI Color Master Factory, a digital color lab able to formulate over 30,000 color combinations at the touch of a finger. The CHIC Collection — seven new looks inspired by global destinations — is no different.
The collection sparks unique ways for hairdressers to express themselves through the vitality of color. Here, hair and technology fuse together to create art, and the crown is the canvas.
“Color is such a powerful force,” said Mego Ayvazian, creative director for Farouk Systems, Inc. “It has the ability to influence mood so what better way to do that with colors inspired by beautiful destinations?”
Explore the CHIC Collection and learn how to recreate each one by following the step-by-steps.

PARIS SUNSET
This decadently rich dark-to-light hue is true to La Ville-Lumière (‘The City of Light’); the colors blend seamlessly to create the appearance of a Parisian sunset illuminated in full glory. There is also a particular je ne sais quoi about this fiery and undulating shade that just suits every season. Plus, the color is versatile for every complexion.
STEP-BY-STEP COLOR
Formula 1: 5cm + 5c + 10 volume CHI Color Generator equal parts for roots melt into ends.
Formula 2: 7c + 20 volume CHI Color Generator + ¼ oz of orange additive.
Step 1: Mist the hair with CHI Bond & Seal.
Step 2: Section the hair into 4 quadrants.
Step 3: Apply Formula 1 horizontally about two inches down from the nape.
Step 4: Starting in the nape sections, diagonal back color placement and blend down with your fingertips.
Step 5: As you work up the head, start blending the color further down to help add dimension.
Step 6: Mist the ends with CHI Bond & Seal and apply Formula 2 on the remaining hair and blend Formula 2 into
Formula 1.
HAIRCUT STEP-BY-STEP
Step 1: Starting with ½ of the circle, raise the hair straight up and cut horizontally.
Step 2: Project the hair to the stationary design line to release pressure on your shoulders, bring the hair down towards the curve of the scalp.
Step 3: Using a mobile guide, pull hair straight out starting at center back using vertical sections. Slide cut into mid-shaft to remove weight and create texture.
Step 4: Cut blunt bangs to your desired length and texturize to create wispy bangs.

HOLLYWOOD BLONDE
These old Hollywood inspired S-waves are a nod to California living. The look is a happy medium between two-tone hair and soft balayage highlights. The real beauty, though, lies in the ‘money piece’ highlight technique, a strategically placed pop of brightness placed along the hairline directly framing the face. It helps soften and lift the complexion for a sun-kissed glow with minimal effort and maximum glamour.
STEP-BY-STEP
Formula 1: Using a 1: 1 ½ mixing ratio CHI Bleach & Shine 30 Volume CHI Color Generator + 3 pumps of CHI Bond Rebuilder
Formula 2: 2oz 11i + 1oz 11w + 3 shots violet additive + 3oz 10 volume CHI Color Generator
Step 1: Section the crown area, leaving out fringe and rear perimeter.
Step 2: Mist each section with CHI Bond & Seal before applying CHI Bleach & Shine.
Step 3: Starting in the front quadrants, take thin slices parallel to the hairline. Apply Formula 1 with vertical brush strokes to create a blending balayage.
Step 4: Create a chunky weave in the hairline using two foils back-to-back.
Step 5: In the crown, use long backcomb from ends to root. Apply CHI Bleach & Shine by feathering with a vertical brush.
Step 6: Apply Formula 2 to pre-lightened area and process for 20 minutes.
Step 7: Using clippers, create a blunt cut to your desired length.
Step 8: Create a “v” section in the bang area to create a guide for the long curtain bangs.
Step 9: Point cut to desired length by over directing to the opposite side. Slide cut to blend into your desired length. Point cut in the crown area to create texture.

FRENCH RIVIERA
This watercolor-inspired coif is reminiscent of a tropical getaway along the Mediterranean coastline with its warm and dreamy colors. The mix of tones paired with an expertly styled undercut pixie creates an edgy look that just manifests bold confidence. From the sexy side swoop to the beautiful placement of colors, this punky style is effortlessly cool, but makes a big impact.
STEP-BY-STEP COLOR
Formula 1: 1:1 CHI Bleach & Shine + 20 volume CHI Color Generator + 3 pumps of CHI Royal Treatment Bond Rebuilder (root touchup application)
Formula 2: 1oz Blorange + 1oz 10 volume CHI Color Generator
Formula 3 Root Area: 1oz 7v + 1oz Clear Additive + 2 shots red additive + 1 shot violet additive + 2oz 10 volume CHI Color Generator
Formula 4: Custom mixture of CHI Chroma Paint Blue Crush + CHI Chroma Paint Green with Envy + CHI Chroma Paint Pearl Glam. Formula 5: ½ oz Royal Violet + ½ 10 volume CHI Color Generator
Step 1: Mist the hair with CHI Bond & Seal
Step 2: Apply Formula 1 to new root area and process to your desired level.
Step 3: After applying the Bleach and Shine to the root area apply the products towards the end.
STEP-BY-STEP COLOR
Result After Lightning Service Fase
Step 1: Rough dry hair and apply Formula 2 to sides and beck.
Step 2: Apply Formula 3 to the root about 1” down to create a shadow root.
Step 3: Apply Formula 4 to the mid-shaft and ends.
Step 4: Apply Formula 5 to three foils at the interior. Position one foil using your custom color mixture of CHI Chroma Paint, create an accent piece in the front hairline.
FRENCH RIVIERA
HAIRCUT STEP-BY-STEP
Step 1: Section the hair in four sections.
Step 2: After cutting the sides and back in uniform layering, we continue using a 45-degree razor in the crown parallel to fingers using a mobile guideline.
Step 3: Soften the graduation with horizontal razor over comb technique.
Step 4: Release the large triangle section. Over direct, using a 45-degree angle, to crown area using horizontal partings taking the guideline from crown and connect to back.
Step 5: Using razor over comb technique, hold horizontal and rotate razor to blend to uniform layering underneath.
Step 6: Connect the front triangle with stationary guide line from the crown.
Step 7: Distribute the hair in the natural fall and point cut softly diagonal forward.
Step 8: Comb the hair in S-shape in front of ear and blend cut diagonal forward.
Step 9: Clean contour lines with tip of shears.

RIO RED
Only a dramatic burst of color could emulate the bustling Brazilian metropolis of Rio de Janeiro, and this head-turning red hue is equal parts bold as it is beautiful. Not only does it make for a super chic color statement, but it also adds warmth to complexions. Pair the hue with cascading curls or waves for even more dimension.
STEP-BY-STEP COLOR
Formula 1: 4oz CHI Chroma Paint Red Haute + 2oz CHI Chroma Paint Oh So Fuchsia + ¼oz CHI Chroma Paint Midnight Madness.
Formula 2: 4oz CHI Chroma Paint Red Haute + 2oz CHI Chroma Paint Oh So Fuchsia.
Step 1: Section into 4 quadrants.
Step 2: Mist quadrants with CHI Bond & Seal.
Step 3: Apply Formula 1 to the root area.
Step 4: Apply Formula 2 to mid-shaft and ends and blend into Formula 1.

LONDON BASE
This smoky hue resembles London’s notable skyline filled with stone and steel landscape. The contrast of the gray and black tones creates an edgy look that is extremely versatile. Plus, there is no denying the power of a shaggy pixie cut; it’s a statement in and of itself because of how it frames the face and enhances the cheekbones. The tousled, wind-blown texture brings out the variations of length within the cut to make the hair appear thicker and add movement.
STEP-BY-STEP COLOR
Formula 1: 1:1 ½ CHI Bleach & Shine 20 volume CHI Color Generator + 3 pumps of CHI Bond Rebuilder (for root touchup application)
Formula 2: 1oz 10S + 1oz 11I + 2 shots of 1n + 3.75g violet additive + 3oz 10 volume CHI Color Generator
Formula 3: 1/2 oz 1n + 1/2 oz 10 volume CHI Color Generator
Step 1: Apply Formula 1 to new growth and process to your desired level.
Step 2: Rough dry hair and apply Formula 2 on entire head.
Step 3: Tape down the fringe ends to create a barrier, leaving 1 inch out. Apply Formula 3, creating a peek-a-boo effect to the front fringe, sideburns, and nape.
LONDON BASE
HAIRCUT STEP-BY-STEP
Step 1: Release to contour lines and section the interior part in 5 sections.
Step 2: Starting at the exterior, use vertical partings and project the hair up to a 120-degree angle to create a stationary guideline and increasing length. Comb the front hairline back to blend the side and keep sideburn length.
Step 3: Project the hair 90 degrees, use the razor parallel to the fingers and follow the curve of the scalp.
Step 4: Follow the curve of the scalp working towards the front hairline. Rough dry hair and apply Formula 2 on entire head.
Step 5: Using perpendicular partings, razor cut on both sides by cutting horizontally.
Step 6: Project the hair to the ceiling and point cut. Release fringe and project vertical to connect to the guideline.
Step 7: Comb the hair to a natural fall and point cut to create a soft asymmetric fringe area.

LUCE MILANO
Referred to as a style powerhouse, Milan has long been recognized as Italy’s fashion capital. Therefore, it should come as no surprise that this city would serve as a muse for the beauty industry. This perfectly powdery purple paired with tousled tresses is a work of art à la Leonardo da Vinci. Thanks to the versatility of the shade, it can gracefully freshen up a complexion, accentuate eye color and can be adapted to suit various hair textures.
STEP-BY-STEP
Formula 1: 1:1 ½ CHI Bleach & Shine 20 volume CHI Color Generator + 3 pumps of Royal Treatment Bond Rebuilder (for root touchup application)
Formula 2: Mix 1oz of Royal Violet with 1oz 10 volume CHI Color Generator
Formula 3: 1oz Steel Violet + 1oz 10 volume CHI Color Generator
Step 1: Apply Formula 1 to exterior area and root area 1 inch wide.
Step 2: Rinse and shampoo with CHI Royal Treatment Bond & Repair Shampoo.
Step 3: Isolate the top area with placing of foil.
Step 4: Apply formula 2 Steel Violet from mid-shift to end.
Step 5: Blending formula 1 and formula 2 with your fingers. Make sure the is penetrated through the section.
Step 6: Section the head in 4 section and release the hairline.
Step 7: Comb the hair and the natural fall distribution and cut the hair parallel to the comb.
Step 8: Take a guideline from the previous section and cut with comb control.
Step 9: Work from the center of the nape towards the sides parallel to the parting.
Step 10: Turn head to the side to give you a perfect horizontal line before cutting.

VEGAS ROSE
This medley of expressive and energetic colors is reflective of a true desert treasure. The pink, purple, and grey shades blend seamlessly to create a vibrant hue with beautiful dimension. This color proves especially ideal for natural brunettes who are looking to shake up their look. This hair glow up is the perfect color to keep hair looking fresh.
Formula 1: 1:1 ½ CHI Bleach & shine + 20 volume CHI Color Generator + 3 pumps of CHI Royal Treatment Bond Rebuilder
Formula 2: 1 ½ oz 6v + 4 shots of violet additive + 1 ½ oz 20 volume CHI Color Generator to root area on entire head
Formula 3: Custom mixture of CHI Chroma Paint Purple Blitz + CHI Chroma Paint Pink Lightening + a small amount of CHI Chroma Paint Midnight Madness
Formula 4: Custom mixture of CHI Chroma Paint Mango Tango + CHI Chroma Paint Pearl Glam + CHI Chroma Paint Midnight Madness + CHI Chroma Paint Pink Lightening + Oh So Fuchsia
Formula 5: Custom mixture of CHI Chroma Paint Mango Tango + CHI Chroma Paint Pearl Glam + CHI Chroma Paint Pink Lightening + CHI Chroma Paint Grey Star
Artist Tip: What you see in the bowl will be the outcome of the custom color.
Step 1: Mist the hair with CHI Royal Treatment Bond & Seal.
Step 2: Section the hair into 4 quadrants.
Step 3: Starting at the nape, take diagonal sections staying about 1 inch away from the root. Foil small slices and be sure to saturate to get even lift, leaving out the pre-lightened ends.
Step 4: Process up to 50 minutes or until hair reaches a pale yellow.
Step 5: Section the hair into small vertical triangles at the crown leaving out the bottom perimeter.
Step 6: Alternate the CHI Chroma Paint formula 3, 4 and 5 from 1.5 in from the root which are color with formula 2.
Step 7: Use any of this 11 direct dye colors for any creative long lasting end result.