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Just as the seasons change, so do our hair color preferences. With cooler weather on the rise, a warm color trend making its way onto social media: merlot hair. This rich color is as indulgent as its namesake. The burgundy shade with deep purple undertones blends perfectly onto a brunette base and adds vibrancy to the gray skies of the season.

Merlot hair for fall is the “florals for spring” equivalent. Look at your feed, and you’ll find that many celebrities have sported this look, including Katy Perry and Kylie Jenner. The best part? It works on all skin tones and hair textures. Plus, it can be easily created using the LG CHI Color Master Factory, a digitally controlled color customization system that has 30,000 recommended formulations with the possibility to create unlimited color formulations with exact precision.

Eager to change it up this season? Grab a glass and pour some inspiration ahead. It will serve major vineyard-in-fall vibes; cheers to that.

Get The Look:

Formula 1: CHI Bleach & Shine + 30 Volume CHI Color Generator 1 to 1 ½ ratio + 2 pumps of CHI Royal Treatment Bond Rebuilder

Formula 2: 6v + 10 Volume CHI Color Generator – equal parts + Violet Additive

Formula 3: 8v + 10 Volume CHI Color Generator – equal parts + Violet Additive + Red Additive (on ends)

Step 1: Mist the hair with CHI Royal Treatment Bond & Seal and comb through to distribute.

Step 2: Create a halo section in the crown area in shape of a diamond.

Step 3: Starting at the nape, begin applying formula 1 in a balayage technique staying at least ½” away from the scalp until you reach the crown.

Step 4: Create a zig-zag part on the crown and leave out 1” from the hairline to create a money piece and apply formula 1.

Step 5: Process at room temperature for up to 50 minutes or until you reach a level 9.

Step 6: Rinse hair thoroughly and shampoo using CHI Ionic Color Illuminate Platinum Blonde Shampoo. Rinse and towel dry hair.

Step 7: On towel dried hair, apply formula 2 from root to mid-shaft.

Step 8: Apply formula 3 on ends blending up into the mid-shaft.

Step 9: Process up to 30 minutes. Rinse with lukewarm water until it runs clear. Shampoo with CHI Infra Shampoo and rinse.

Step 10: Apply CHI Color Lock Treatment for five minutes. Rinse and style as desired using your favorite CHI products and tools.

See the transformation here!