On October 2-3, 2022, Farouk Systems, Inc joined leading industry professionals at Premiere Columbus, a popular tradeshow for the professional beauty industry. Farouk Systems, Inc. showcased a wide-ranging portfolio of offerings from Farouk Systems, Inc. brands, including the LG CHI Color Master Factory, the revolutionary digital haircolor lab ushering in the future of haircolor.
This innovative digital hair color lab is capable of creating unlimited semi, demi, and permanent color formulations in under two minutes. Made with both salon professionals and the planet in mind, the LG CHI Color Master Factory uses cruelty-free products and is capable of providing up to a 30% reduction in salon waste. The handheld tablet allows stylists to preview colors on their clients via the LG CHI Color Master Factory’s AI technology, and can be operated with or without WiFi.
Commanding the stages at Premiere Columbus, Farouk Systems, Inc. beauty geniuses McKenzie Lehman, Luis Onate, Laurrin Rockingham, Bradley Tuggle and Rocky Vitelli created amazing designs with the LG CHI Color Master Factory and other products from Farouk Systems, Inc. brands, including the new CHI Bond + Lightening System, a two-part lightening system that protects and heals the bonds in hair as it lifts color, the volcanic-mineral infused CHI LAVA line of styling tools, BioSilk Irresistable hair fragrance, Korean-based skincare from Beyond Glow Skincare by CHI, the new CHI Royal Treatment wetline products, made for a broad range of hair textures, concerns, and goals.
The LG CHI Color Master Factory and other products were well-received, drawing crowds of hundreds to learn about the CHI Royal Treatment line, Farouk Systems, Inc.’s German-engineered CHI LAVA line, and the miraculous LG CHI Color Master Factory.
“Premiere Columbus was a great experience for us,” Farouk Systems, Inc. founder and chairman Dr. Farouk Shami said. “Everyone there is focused on becoming the best they can be, and we’re there to help them become part of the digital haircolor revolution.”
See more of the Premiere Columbus show here!