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On October 2-3, 2022, Farouk Systems, Inc. artists and licensed beauty professionals from all over the country will travel to the Buckeye State to inspire attendees at the Premiere Columbus tradeshow with latest education and trends, its digital color lab known as the LG CHI Color Master Factory, as well as other offerings from Farouk Systems, Inc. brands.

Premiere Columbus, a beauty tradeshow held at the Greater Columbus Convention Center, provides licensed beauty professionals, manufacturers, and distributors of hair, nail, and skincare products a chance to connect and catch a glimpse of the year’s upcoming innovations. Over 130 classes will be offered as attendees keep their fingers on the pulse of beauty and discover new products, techniques, hot forecasted hair color trends, and more.

“We always love Premiere Columbus,” Farouk Systems, Inc. founder and chairman Dr. Farouk Shami said. “It is a great event full of talent, and it is the perfect way to start off the new season. We are looking forward to it.”

As the demand for skilled artists rises, so does the need for the latest techniques and education. This year, Farouk Systems, Inc.’s roster of method-driven salon professionals will include (in alphabetical order): McKenzie Lehman, Luis Onate, Laurrin Rockingham, Bradley Tuggle and Rocky Vitelli. These hair geniuses will be creating beautiful and unique hairstyles showcasing the CHI BOND + Lightening System, as well as new tools, such as the CHI LAVA line of volcanic mineral-infused salon tools, BioSilk’s new, lusciously-scented BioSilk Irresistible line, fatigue fighting sneakers from CHI Footwear, Korean botanical-based skin care from Beyond Glow Skincare by CHI, and the new CHI Royal Treatment wet-line products, made for a broad range of hair textures, concerns, and goals.

The artists will also be formulating their colors with the LG CHI Color Master Factory. This innovative digital hair color lab can create over 30,000 color formulations in semi, demi, and permanent in under two minutes. Its aerosol canisters filled with cruelty-free bases and additives allow for up to a 30% reduction in salon waste. With this app-powered formulation machine, it’s even possible to preview color formulations on clients with the included tablet.

“The LG CHI Color Master Factory is the future of color,” said Dr. Shami. “We are thrilled to showcase this color lab at Premiere Columbus and help salons lean into the digital age of color services.”

Save the Date

Mark your calendar for Farouk Systems, Inc. at Premiere Columbus in Ohio. The Houston-based beauty giant will be packing in the hottest hair color and trends, best trade secrets and the education you need to succeed. Come join us and experience it for yourself. For more information, contact the tradeshow staff at (800) 335-7469 or register here.

Premiere Columbus

Sunday, October 2nd
9:00 a.m. – 6:00 p.m.
Monday, October 3rd
9:00 a.m. – 4:00 p.m.

Greater Columbus Convention Center
400 North High Street
Columbus, OH 43215