Farouk Systems, Inc., one of the largest beauty companies, is proud to announce executive leadership appointments to key divisions. The appointments include Lisa Marie Garcia, named President of Professional; Farah Faulkner, named President of Retail; Paula Malloy-Huerta, named President of Chains; and finally, Richard Rivas, named Senior Vice President of Marketing. The changes are a result of the company’s deliberate and collaborative approach to driving company focus, growth, continuity, and momentum.
“I am proud to strengthen and solidify the company’s executive lineup,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “These changes reflect my unwavering confidence in their ability to further maximize the growth potential of the company. With their business acumen, I know they will drive collaboration and innovation to shape the future of Farouk Systems, Inc.,” he added.
The team members will develop and execute Farouk Systems, Inc.’s short-term and long-term strategies to increase market share, grow revenue and develop the company’s organizational profile. The omni-channel, manufacturer, retailer and distributor will continue to deliver relevant and personalized content, education, high-quality haircare tools and wet-line products that both consumers and beauty professionals need.
Lisa Marie Garcia
President of Professional
Lisa Marie Garcia is a Board Certified Master Colorist and entrepreneur who branched out beyond her successful salons in Austin, TX, to join Farouk Systems, Inc. in 1986.
Her fervent commitment to education propelled her to become an educator who taught new techniques on national and international stages. She has also played a key role in helping realize new business opportunities, drive product innovation, and be effective across disciplines. This led her to hold various roles at Farouk Systems, Inc., including Director of Shows & Education, Vice President of Marketing, Shows & Education and President of Innovation.
Her latest transition to President of Professional at Farouk Systems, Inc. will be essential in further focusing in developing professional business strategies. Her dynamic leadership spearheading the company’s portfolio of brands — CHI, BioSilk, CHI Footwear and Beyond Glow Skincare by CHI — will help her accelerate the fast-growing beauty professional segments and markets. Garcia will report directly to Rami Shami, CEO of Farouk Systems, Inc.
“I am immensely proud of all that the company has accomplished since I started, and I believe the best is yet to come,” said Lisa Marie Garcia, President of Professional at Farouk Systems, Inc.
President of Retail
Farah Faulkner is an inclusive leader, with incredible passion and deep beauty expertise. She has been pivotal in leading and executing multi-market sales initiatives to bolster Farouk Systems, Inc.’s top and bottom-line growth.
Faulkner has served in several roles, during her 16-year career, including Vice President of Chains and President of Professional Sales, where she spearheaded international business across markets in the United States, Canada, and Mexico.
As the new President of Retail, she will continue to leverage her strong relationships to laser focus on consumers’ needs and transform the innovative product offerings as a profit driver for the Company.
“I am excited to broaden my horizons,” said Faulkner. “I believe Farouk Systems, Inc. has always been at the forefront of reinvention. From virtually trying on hair color looks to becoming Leaping Bunny certified for its clean ingredients, it is constantly changing the way consumers discover, experience and connect with its brands,” she added.
Faulkner will report to Rami Shami, CEO of Farouk Systems, Inc.
President of Chains
Paula Malloy is an accomplished beauty industry professional who joins Farouk Systems, Inc. as the President of Chains. Malloy brings a strong tenure of working in the beauty industry and has an impressive track record of delivering effective strategies that lift sales performance in competitive markets.
Prior to Farouk Systems, Inc., she held various senior executive roles, including Vice President of Salon Support & Merchandising for HC Salon Holdings. She was also part of the leadership team at JCPenney’s Salon Division, with its 950 locations nationwide, as the Divisional Vice President & Division Merchandising Manager.
Malloy’s exceptional expertise coupled with her strong passion for the beauty industry, makes her uniquely suited to continue to lead Farouk Systems, Inc. into its next chapter of growth.
“I love everything about the [beauty] industry,” said Paula Malloy, President of Chains at Farouk Systems, Inc. “I am passionate about providing tools that help create a better life for stylists so working with Farouk Shami is the thrill of a lifetime,” she added.
Malloy will report to Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc.
Senior Vice President of Marketing
Richard Rivas is an accomplished beauty industry veteran with over 12 years of multi-channel marketing, branding and deep digital experience. He is known for leading the transformation of global brands.
Rivas joins Farouk Systems, Inc. from TONI&GUY USA, where he served as the Vice President of Marketing leading an integrated approach across all communication efforts. His innovative beauty marketing prowess and high-impact leadership also led him to work under the L’Oréal banner with L’Oréal Paris and the global marketing teams of Redken and Pureology. There he was given the opportunity to manage partnerships with E! Entertainment, Council of Fashion Designers of America (CFDA), Style Network, Telemundo, and BET.
As an Account Executive at Omnicom Media Group, he managed Lowe’s largest ever sponsorship, an NBCUniversal reality television competition series called “American Dream Builders”.
Through brand-building initiatives and continued digital marketing expansion, Rivas will work closely with his team to drive transformation at Farouk Systems, Inc.
“I am honored to join the legendary Farouk Systems, Inc. family,” said Richard Rivas, Senior Vice President of Marketing at Farouk Systems, Inc. “CHI, BioSilk and SunGlitz are iconic in the beauty world, and innovation is at the forefront of the company. I look forward to driving success and creativity with this talented team,” he added.
Rivas will report directly to Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc.
About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®. The company was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”.