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Farouk Systems, Inc. invited 28 of the beauty industry’s best and brightest colorists, salon owners, and hairdressers to its Houston headquarters, for a hands-on digital color education experience with the LG CHI Color Master Factory, a revolutionary digital hair color formulator taking the world by storm.

The artists in attendance, chosen for their creativity and expertise as colorists, included (in alphabetical order): Oscarluis Alcala, Shelby Aldstadt, Sarah Ann, Morgan Barack, Taylor Carter,  Adriane Clemens, Andrew Collett, Eric Coyle, Danielle Ferguson, Gerilyn Ghaisarzadeh, Ashley Hensel, Jackie Hovorka, Ashley Paige, Lara Kadehjian, Amber Kay, Michael Martinez, Jerry Monjes, Audrey Moreland, Alyssa Morrison, Niki Nguyen, Julian Normand, Siiri Parks, Lynda Petterson, Sarah Sievers, Alisha Swanson, Joie Wallace, Tianna Wyant, and Jordan Yanatos.

The talented guests were given an exclusive tour of the haircare giant’s facilities where they learned about the company’s tools and wet-line products before being greeted by Farouk Systems, Inc. Founder and Chairman, Dr. Farouk Shami.

“We are so happy to have all of you here so we can help all hairdressers become the best colorists they can be,” said Dr. Shami.

Artists were able to see first-hand how the CHI BOND + Lightening System is created. The formula of the low pH system, which includes CHI Bleach & Shine and CHI Bond & Seal, was mixed live for onlookers to see exactly what ingredients make up this 98 percent natural product.

Farouk Systems, Inc. Creative Artistic Director, Mego Ayvazian, then taught a CHI BOND + Lightening masterclass to explain how the Hemp Oil and Aloe Vera ingredients help strengthen the hair while lifting 9+ levels without sacrificing its integrity.

“I’m really impressed with the CHI Bleach & Shine and CHI Bond & Seal,” said Lara Kadehjian, a California-based celebrity hairstylist and salon owner known under the moniker Lara C. Kay. “It lifts so beautifully and leaves the hair so healthy. It makes me feel confident that I’m giving my clients the best treatments available.”

Cognizant of the increasingly important part online content creation plays in the success of hairdressers, Farouk Systems, Inc. International Creative Team Artists Wesley Palmer and McKenzie Lehmann led a crash course in content creation. They invited the fellow guests to also share their tips and tricks for creating social media content, gaining followers, or going viral on their respective accounts.

Farouk Systems, Inc. President of Professional, Lisa Marie Garcia, also enticed invitees with product launches, including the CHI Royal Treatment wet-line and CHI LAVA line of tools. Plus, Farouk Systems, Inc. Director of Training, Joshua Bernard, and Farouk Systems, Inc. Creative Artistic Director, Mego Ayvazian, guided artists as they formulated, dispensed, and tracked color usage down to the exact ounce with a few clicks of the LG CHI Color Master Factory.

“Ever since I got an LG CHI Color Master Factory in my salon, it’s been life-changing,” said renowned color specialist Audrey Moreland. “With the LG CHI Color Master Factory, the possibilities really are unlimited.”

For more information about how to get the revolutionary LG CHI Color Master Factory in your salon, visit colormaster.chi.com.