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Farouk Systems, Inc. connected accomplished salon owners and colorists from across the United States with its breakthrough beauty tech innovation: the LG CHI Color Master Factory, a color customization system designed to take the salon hair coloring process into the digital age.

Eight colorists were hand selected for their expertise within the beauty industry, including Niki Diem Nguyen, Maribel Nunez, Lisa Giles, Lara Kadehjian, Rebecca Taylor, Daniel Mora, Gillian Garcia, and Abigail Bazzoli. Their social media influence alone reaches a combined total of over 2.2 million followers.

The beauty pros travelled to the Farouk Systems, Inc. headquarters to try and talk about their experience creating their own custom color using LG CHI Color Master Factory. The AI-technology of this digital color lab allowed them to formulate, dispense and track color usage down to the exact ounce with a touch of a button.

“It’s so simple and easy to use,” said Lara Kadehjian, a California-based celebrity hairstylist and salon owner better known as Lara C. Kay. “I think every single person who is a colorist needs this machine.”

For other colorists, it was the LG CHI Color Master Factory’s ability to digitally manage color inventory that excited them. The state-of-the-art machine gathers data in real time and allows salons to manage color inventory, identify trends, and forecast inventory all in one easy-to-understand system.

“I love the fact that I can stay on top of my inventory,” said LA hairdresser Abigail Bazzoli. “I don’t have to order so much color because it’s all in [the LG CHI Color Master Factory]." added the Hair Painters Founder.

The colorists also learned how the industry-changing technology eliminates waste in the salon. Since millions of color tubes are disposed in landfills, the LG CHI Master Color Factory solves this by dispensing color from recyclable canisters that help save the planet.

“It’s a new journey for hairdressers to be able to cut down waste and also be more efficient behind the chair,” said Lisa Giles, The Rebel Femme Salon Master Artist.

The celebrated colorists left the LG CHI Color Master Factory experience feeling inspired by the technology and grateful for the strong camaraderie between Farouk Systems, Inc. and the hairdressers.

“It was such an honor to be surrounded by such talent and such wisdom,” Giles said. “I will never, ever, ever forget this experience and [the opportunity to make] these forever long-lasting relationships. This was the trip of a lifetime.”

Farouk Systems, Inc. hopes to continue engaging with celebrated colorists to inspire a broad scope of hairdressers from all over with this technology. For more information about how to get the LG CHI Color Master Factory in your salon, visit colormaster.chi.com.