Farouk Systems, Inc., the color leader in the beauty industry, welcomed a host of influential colorists and national distributors to its headquarters in Houston, Texas for a two-day experiential event showcasing the LG CHI Color Master Factory, a digital color customization system with unlimited color formulations.
From May 10th – 12th, master colorists Niki Diem Nguyen, Maribel Nunez, Lisa Giles, Lara Kadehjian, Rebecca Taylor, Daniel Mora, Gillian Garcia and Abigail Bazzoli joined Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc., for best-in-class color education, a tour of the CHI and BioSilk manufacturing facilities, and hands-on workshops.
As part of the event, the licensed professionals were given the opportunity to make CHI Bleach and Shine, a Hemp Oil and Aloe Vera-infused lightener, from scratch with Dr. Shami and his team of chemists. They also created their own custom color using the LG CHI Color Master Factory.
“This is wild,” said Lara Kadehjian. “I never need to [manually] mix my own color again,” she added referring to the LG CHI Color Master Factory’s ability to automatically mix and dispense any color with exact precision.
Farouk Systems, Inc. Creative Director Mego Ayvazian and Brand Ambassador Wes Palmer were also on hand to offer a robust LG CHI Color Master Factory class to the colorists, helping them enhance their artistry an hone their entrepreneurial spirit.
“The LG CHI Color Master Factory will make life so much easier in my salon,” said Gillian Garcia. “It’s also just such a beautiful machine. I think that when clients see it in the salon they’ll be so excited to get their hair done.”
To top off the event, all the guests were treated to a private dinner at The Butler House, which boasted a five-star menu and even color-changing cocktails in honor of the LG CHI Color Master Factory technology.
“At Farouk Systems, Inc. everything we do is for the hairstylist because we are hairstylists,” said Dr. Shami. “Together, with this revolutionary technology and a passion for artistry, we want to help every hairstylist be the best they can be.”