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Farouk Systems, Inc. is returning to the Windy City to blow away beauty enthusiasts with its state-of-the-art LG CHI Color Master Factory at the America’s Beauty Show. From April 9th-11th, 2022, thousands of salon professionals and owners, students and educators will congregate at the Donald E. Stephens Convention Center in Rosemont, Illinois to experience the company’s exciting digital color customization lab and extensive portfolio of brands, including CHI, Biosilk, Beyond Glow Skincare by CHI and CHI Footwear.

“It’s an honor to be reunited with the beauty industry pros in Chicago to bring our most revolutionary and high-quality products to the masses,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc.

 Best in Class Education

From hairstyling to color and cutting techniques, the live classes on the Farouk Systems, Inc. stage will offer non-stop learning experiences to elevate beauty professionals’ skills and career. The dynamic and interactive stage will also feature hands-on experience with the LG CHI Color Master Factory, a digital color lab with 30,000 recommended formulations as well as the possibility to create unlimited color formulations with exact precision.

“We’re excited for professionals in Chicago to learn about this industry-leading technology so they can see how their creative colorwork can come to life digitally,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “The LG CHI Color Master Factory is revolutionizing the way colorists do hair.”

The Farouk Systems, Inc. stage will also boast exceptional live education from a star-studded lineup of artists, including Mego Ayvazian, Anna Cantu, Bradley Tuggle, McKenzie Lehmann, Wesley Palmer, Luis Onate and Laurrin Rockingham to name a few.

Plus, you will not want to miss out on the latest in CHI Haircare product launches and tools, including the CHI Vibes tools and wet-line products, the new BioSilk Silk Therapy Irresistible collection, CHI Footwear and Beyond Glow Skincare.

Get your tickets to America’s Beauty Show 2022 so you can head to the Farouk Systems, Inc. stage for inspiration, education, and the best in product innovation. See details below.


Show Hours

Saturday, April 9th: 11 a.m.- 5 p.m.

Sunday, April 10th: 9 a.m. – 5 p.m.

Monday, April 11th: 9 a.m. – 4 p.m.



Donald E. Stephens Convention Center

5555 North River Road, Rosemont, Illinois 60018


Register and purchase here.