(281) 876-2000 | (800) 237-9175 infoweb@farouk.com
0 Items

Farouk Systems, Inc. wowed at the 2022 International Beauty Show New York (IBS New York) with its awe-inspiring on-stage education and breakthrough technology of the LG CHI Color Master Factory, the world’s first-ever digital color customization system.

Over 70,000 beauty professionals from around the globe converged at the Jacob Javits Convention Center see the LG CHI Color Master Factory create any custom hair color with just a few clicks. Not only does this patent-pending technology create amazing color, but it gathers data in real time to identify trends and forecast inventory all in one easy-to-understand system.

Attendees were also able to experience the plethora of Farouk Systems products under the CHI Haircare, BioSilk, Beyond Glow Skincare and CHI Footwear brands.

“After a two-year hiatus, CHI is thrilled to be back at IBS New York to help support all of our hairdressers and make our industry stronger than ever,” said Lisa Marie Garcia, President of Innovation at Farouk Systems, Inc.

The electrifying energy on the Farouk Systems stage was tangible. Celebrated Farouk Systems artists Anna Cantu, Mego Ayvazian, Wesley Palmer, Laurrin Rockingham, Luis Onate, McKenzie Lehmann and Bradley Tuggle showcased today’s cutting-edge color techniques with the LG CHI Color Master Factory and the latest hairstyling trends using CHI Lava tools.

Innovation, education, and excitement permeated the show floor while thousands of attendees flocked to the Farouk Systems booth to shop for products for their salons. Beauty aficionados learned first-hand about the variety of tools and styling products through invaluable in-booth demonstrations.

“Through education and innovation, Farouk Systems, Inc. continues to be a force to be reckoned with globally,” said Lisa Marie Garcia.

Trends at the Tradeshow

Missed Farouk Systems, Inc. at the show? See more of Farouk Systems, Inc. at the biggest beauty event in the nation here.

Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022
Farouk Systems Wows IBS New York 2022

About The LG CHI Color Master Factory

LG CHI ColorMaster - Hair Color Formulations

Merging technologies and knowledge together, CHI color genius, Dr. Farouk Shami, and LG H&H’s team of top engineers created the world’s first-ever color machine called the LG CHI Color Master Factory. This digitally controlled color customization system creates unlimited formulations with exact precision to make hairstylists’ artistry come to life. The machine offers a simulation mode that allows salon clientele to try on hair colors prior to application. When formulating color, the LG CHI Color Master Factory can also be manually programmed using the touchscreen display or managed via a tablet or smartphone using the Colormaster application. The revolutionary technology also offers a client management system stores clients’ formulas and photos for their next salon appointment. The LG CHI Color Master Factory is also environmentally conscious, cutting waste reduction by 30 percent and tracking colors dispensed for inventory purposes. Interested in the LG Color Master Factory? Learn more here.