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In a beauty industry ripe with imitation, genuine innovation is rare. But Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc., is shaking up the industry with the first-ever LG CHI Color Master Factory, a digitally controlled color customization system that can create limitless formulations with exact precision for permanent, semi-permanent, and demi-permanent colors. This game-changing technology will revolutionize the color formulation process in salons forever.

Dr. Shami inspires this type of avant-garde thinking in everyone around him. Bearing this in mind, Farouk Systems Creative Director Mego Ayvazian and Farouk Systems Global Creative Artist McKenzie Lehmann blend the art of science and color with the Spectrum Collection by CHI Haircare. It strikes the perfect balance between brightness, boldness, and beautiful luxuriousness.

From pastel hues to blonde cashmere, the Spectrum Collection by CHI Haircare boasts hair colors, cuts, and hairstyles that are a mix of whimsical moments and nods to decades past. See the creative spring-inspired trends that are as versatile as the season. The results will speak for themselves.

Big Color Energy

Expect color to take an entirely new meaning. This year is about bringing one’s personality with hair color.

Formula 1: CHI Bleach & Shine + 30 volume CHI Color Generator

Formula 2: Equal parts Blue Additive + Clear + 10 Volume CHI Color Generator

Formulas 3-7: CHI Chroma Paint Green with Envy, Hello Yellow, Mango Tango, Oh So Fuchsia, and Blue Crush

Step 1: Mist hair with CHI Bond & Seal and section into 4 quadrants.

Step 2: Apply formula 1 to mid-shaft and ends. Once completed, apply to the root area to ensure even lifting.

Step 3: Process at room temperature up to 50 minutes or until a pale yellow is achieved.

Step 4: Rinse thoroughly and shampoo with CHI Infra Shampoo. Then rinse and apply CHI Color Lock Treatment for 5 minutes. Rinse out afterwards.

Step 5: Rough dry hair and re-apply CHI Bond & Seal and section.

Step 6: Apply formula 2 using a root smudging technique.

Step 7: With formulas 3-7, free hand paint using your creativity to achieve desired look.

Step 8: Rinse with cool water until water runs clear to prevent bleeding.

Step 9: Apply CHI Color Lock Treatment for 5 minutes. Rinse and style using your favorite CHI products and tools.

Two-Toned Contrast

‘90s chunky stripes of color paired with blonde tones have been reincarnated in the new decade. Bold, face-framing ‘money pieces’ that create high drama with flashes of darker high contrast color ribboned through are making a statement.

Formula 1: CHI Bleach & Shine + 30 Volume CHI Color Generator

Formula 2: 6N + 10 Volume CHI Color Generator

Formula 3: 2oz 10I + 4 drops Violet Additive + 10 Volume CHI Color Generator

Step 1: Mist hair with CHI Bond & Seal and section into 4 quadrants, leaving a 1” perimeter in fringe area

Step 2: Using foils, apply formula 1 from roots to ends until all hair is foiled minus the fringe perimeter.

Step 3: Apply formula 2 to the fringe perimeter from roots to ends.

Step 4: Process at room temperature for up to 50 minutes or until you reach desired level.

Step 5: Rinse thoroughly and shampoo with CHI Infra Shampoo.

Step 6: Towel dry and apply formula 3 to lightened hair as a toner. Process for up to 15 minutes.

Step 7: Rinse thoroughly and apply CHI Color Lock Treatment for 5 minutes. Rinse and style as desired using your favorite CHI products and tools.

Pink Menagerie

The taste of warmer weather on the horizon has many daydreaming of florals and pastel tresses. This sparks an uptick in a candied pink hue that gives off a dreamy, cool-girl style.

Formula 1: CHI Bleach & Shine + 30 Volume CHI Color Generator

Formula 2: Equal parts 8RV + Clear + 10 Volume CHI Color Generator

Formula 3: 2oz 10I + 1/2oz 8RV + 2 drops of red additive + 10 volume CHI Color Generator

Formula 4: 2oz 10I + 1/2 oz 8V + 2 drops violet additive + 10 volume CHI Color Generator

Step 1: Mist the hair with CHI Bond & Seal and section into 4 quadrants

Step 2: Apply formula 1 from mid-shaft to ends, once completed apply to the root area to ensure even lifting

Step 3: Process up to 50 minutes or until you reach your desired level

Step 4: Rinse thoroughly, shampoo using CHI Infra Shampoo rinse, and apply CHI Color Lock Treatment for 5 minutes

Step 5: Mist the hair with CHI Bond & Seal and rough dry

Step 6: Using root smudge technique, apply formula 2.

Step 7: Alternating between formulas 3 and 4, apply to remaining hair roots to ends and blend into root smudge.

Step 8: Process for 30 minutes at room temperature. Rinse thoroughly and shampoo with CHI Infra Shampoo. Rinse and apply CHI Color Lock Treatment for 5 minutes. Rinse and style as desired with your favorite CHI products and tools.

Cashmere Blonde

This season, milky neutral tones is the luxurious trend making waves. Pair this gorgeous color with a voluminous blowout and it gives off Claudia Schiffer vibes.

Formula 1: CHI Bleach & Shine + 20 volume CHI Color Generator

Formula 2: CHI Bleach & Shine + 30 volume CHI Color Generator

Formula 3: Equal parts 11I +11W + 10 volume CHI Color Generator

Step 1: Mist the hair with CHI Bond & Seal and section into 4 quadrants.

Step 2: Starting at the nape, apply formula 1 in a back-to-back foiling technique from roots to ends.

Step 3: In the front 2 quadrants, repeat back-to-back foiling technique with formula 2.

Step 4: Process for up to 50 minutes at room temperature or until desired level has been achieved

Step 5: Rinse thoroughly and shampoo with CHI Infra Shampoo.

Step 6: Towel dry and apply formula 3 from roots to ends and process up to 15 minutes

Step 7: Rinse thoroughly and apply CHI Color Illuminate Platinum Blonde Conditioner for 7 minutes. Rinse and style as desired with your favorite CHI products and tools.

Two-Tone Color Burst

Get the best of both worlds by experimenting with two vibrant colors for a two-toned customized look that will definitely turn heads.

Formula 1: CHI Bleach & Shine + 30 volume CHI Color Generator

Formula 2: CHI Chroma Paint Purple Blitz

Formula 3: CHI Chroma Paint Mango Tango

Step 1: Mist the hair with CHI Bond & Seal and section into 4 quadrants.

Step 2: Apply formula 1 from mid-shaft to ends. Once completed, apply to the root area to ensure even lifting.

Step 3: Process up to 50 minutes or until you reach your desired level.

Step 4: Rinse thoroughly and shampoo using CHI Infra Shampoo. Rinse and apply CHI Color Lock Treatment for 5 minutes.

Step 5: Mist the hair with CHI Bond & Seal and rough dry.

Step 6: Apply formula 2 to the root area using a root smudge technique.

Step 7: Apply formula 3 from mid-shaft to ends blending into root smudge formula.

Step 8: Process for 30 minutes at room temperature. Rinse thoroughly until water runs clear. Apply CHI Color Lock Treatment for 5 minutes. Rinse and style as desired with your favorite CHI products and tools.