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Farouk Systems, Inc. will be showcasing its best-in-class LG CHI Color Master Factory during the 3-day International Beauty Show (IBS New York). The world’s first-ever digitally controlled color customization system will take center stage at the longest-running beauty event from March 13th – 15th, 2022 at the Javits Convention Center in New York City.

Over 70,000 salon owners and beauty professionals from around the globe will gather to experience the patent-pending LG CHI Color Master Factory in action by offering stylists 30,000 recommended formulations as well as the possibility to create unlimited color formulations with exact precision.

“We’re excited for professionals in New York to learn about this industry-leading technology so they can see how their creative colorwork can come to life with just a few clicks,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc.  

To help spotlight creativity and expert color mastery, the Farouk Systems, Inc. stage will be brimming with the hottest hair color trends of the season created with the LG CHI Master Color Master Factory. Farouk Systems artists Mego Ayvazian, Anna Cantu, Bradley Tuggle, McKenzie Lehmann, and Wesley Palmer will dominate with their stellar displays of talent, beautiful artistry, and captivating skills.

Also, you won’t want to miss the latest in CHI Haircare product launches and tools, including the CHI Vibes tools and wet-line products, the new BioSilk Silk Therapy Irresistible collection, CHI Footwear and Beyond Glow Skincare. Want to see Farouk Systems, Inc. and the LG CHI Color Master Factory for yourself at IBS New York? See details below.

International Beauty Show New York

Sunday, March 13th – 14th from 9:30 a.m. – 5:00 p.m.
March 15th, 9:30 a.m. – 4p.m.

Jacob Javits Convention Center, 429 11th Ave. New York, NY