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Farouk Systems, Inc. recently welcomed over 30 distributors from around the world for its two-day International Distributors Meeting at the haircare giant’s headquarters in Houston, TX. The annual event included attendees from Morocco, Australia, France, Ukraine, Moldova, Russia, Holland, Palestine, Greece, Costa Rica, Germany, Latvia and Poland.

“We are so happy and excited to have you here as our business partners, as our friends, and as our partners for the future,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc.

Farouk Systems Creative Director Mego Ayvazian dazzled guests with his hair artistry by showcasing colorful hairstyles using the LG CHI Color Master Factory, a digitally controlled color customization system that can create unlimited formulations with exact precision in under two minutes. Attendees also received hands-on training on this breakthrough technology that is redefining the hair color industry worldwide.

President of Innovation Lisa Marie Garcia, along with company executives, including President of Sales Scott Hagstrom and President of Professional Sales Farah Faulkner presented core business topics in marketing, product development, sales, and education.

In a continued effort to advance the company’s beauty offerings, Lisa Marie Garcia presented the 2022 marketing strategy along with the new-to-the-market product developments, including the CHI Naturals with Aloe and Hyaluronic Acid, CHI Color Care and a reimagined CHI Royal Treatment collection.

“We take pride in using the latest technology and the finest ingredients to create environmentally friendly products with sustainability at the core of our values,” said Lisa Marie Garcia.

Another highlight was an introduction to the exciting new CHI BOND + Lightening System, which includes CHI Bleach & Shine and CHI Bond & Seal, a revolutionary, all-natural lightening system that prevents and even works to repair hair damage during the bleaching process by repairing the bonds within the hair.

As part of the two-day event, Dr. Shami treated guests to lavish dinners at his home. He helped to encourage a feeling of acceptance and optimism.

“Gathering together allows us to build even stronger relationships as a family for future growth,” said Dr. Shami


Special Offer

For a limited time only, Farouk Systems, Inc. is serving up a special offer; buy one CHI Bleach & Shine (32 oz.) and get another 32 oz. CHI Bleach & Shine for FREE. Also, if you buy one CHI Bond & Seal (8 oz.), you can get another 8 oz. CHI Bond & Seal for FREE. Just contact your Farouk Systems sales representative for more information.


Save the Date

Want to attend the next International Distributors Meeting? See the details below.

  • What: International Distributors Meeting
  • When: August 26th-28th, 2022
  • Where: Farouk Systems headquarters in Houston, TX

For more information please contact the following Farouk Systems, Inc. personnel:

  • Patrick Kalle, patrick.kalle@farouk-europe.com
  • Fadi Mehanna, fadi.m@hotmail.com
  • Julia Ivaschenko, jivaschenko@farouk.com