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There’s something about the sultry red color that just suits every season, and this year the trend is still going strong. Try this romantic hue made easy with the LG CHI Color Master Factory, a breakthrough system offers over 30,000 permanent, semi-permanent, and demi-permanent color formulations with ease to lift and tone up to three levels. Keep reading to follow the step-by-step.


Get the Look:

Color formulas other than Bleach and Shine were created by the CHI Education Department using the CHI Color Master in Manual Mode*

Formula One: CHI Bleach and Shine + 20 Volume CHI Color Generator

Formula Two: CHI Bleach and Shine + 30 Volume CHI Color Generator

Formula Three: 28g 6B + 28g 6RV + 10 Volume CHI Color Generator

Formula Four: 40g 8RV + 50g Clear Additive + 10g Violet Additive + 10 Volume CHI Color Generator


Step One: Mist hair with CHI Bond and Seal and comb through to distribute.

Step Two: Section hair into four equal quadrants.

Step Three: Starting in the nape, begin applying formula one from roots to ends, making sure to stay 1/8 inch away from the scalp. Continue until back two quadrants are complete.

Step Four: Using the same technique for the front two quadrants, apply formula two from roots to ends until all hair is complete.

Step Five: Process at room temperature for up to 50 minutes or until you reach a level 9.

Step Six: Rinse hair thoroughly and shampoo using CHI Infra Shampoo. Rinse and towel dry hair 50% or more to prepare for the toning process.

Step Seven: On towel dried hair, apply formula three to root area to create a shadow root and melt in with formula four on the remaining hair.

Step Eight: Process up to 30 minutes. Rinse until the water runs clear and shampoo using CHI Infra Shampoo. Rinse and apply CHI Color Lock Treatment for 5 minutes. Rinse and style as desired using your favorite CHI products and tools!