A Houston-based brand known as CHI Footwear has teamed up with Farouk Systems, Inc., a haircare giant lauded for innovation, to launch a cutting-edge shoe collection made with graphene – a revolutionary material considered to be the strongest in the world.
Graphene is a razor-thin honeycomb sheet of carbon atoms that is 200 times stronger than steel, but extremely lightweight. The new 15-piece CHI Footwear collection — available in women’s and men’s sizes — incorporates this wonder material, which makes the shoes 50 percent stronger, more flexible and harder wearing than your average pair of casual wear sneakers.
Crafted from heel-to-toe with other carefully selected materials like phantom microfiber, cow leather, premium foam, cowhide, graphene antibacterial fabric, and elastic rubber, the CHI Footwear shoe series is at the forefront of design, technology and overall comfort.
“Choosing fine materials was key to bringing quality and comfort to our customers,” said Joan Orozco, CHI Footwear Co-Founder and Executive Brand Designer.
Since feet and shoes are particularly at risk of germ exposure through contact with dirty or contaminated surfaces, the CHI Footwear brand took action, as the world grappled with the COVID-19 pandemic, by doubling down on design and health features to help mitigate the virus’ impact.
“Given the rapidly evolving coronavirus crisis, […] we learned we could start making changes by protecting our feet,” said Cindy Orozco, CHI Footwear Sales Director. “[…] We focused on the health and safety of our customers during this uncertain time.”
Inspired by the Eye of Horus, an ancient Egyptian symbol that has its roots in healing and protection, CHI Footwear implemented the latest technology to ensure that consumers did not need to compromise on style or safety. Through intensive research, a variety of prototypes and testing, the brand developed a next-gen shoe design that protects consumers from a host of foot problems including bacteria, poor circulation, sweat, odor and foot fatigue. Take a look at all the features below.
Designed with highly premium materials for extended durability.
Features antibacterial properties to ensure that feet stay fresh.
Provides a wider range of movement while on-the-go.
Offers superior breathability to give feet much needed ventilation.
Incorporates an active temperature control system when commuting.
Wards off pesky odors for dry and stench-free feet.
CHI Footwear and Farouk Systems, Inc. share common interests in innovation and technology. By combining knowledge and technical know-how, the companies look to revolutionize the footwear market.
“Product innovation is a priority and driving force,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. and CHI Footwear. “We believe these cutting-edge shoes will have an impact in the footwear industry.”