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Farouk Systems, Inc. is excited to announce its first CHI Virtual Hair Show, an online experience so beauty industry professionals can safely attend and enjoy the latest trends, techniques and more of what they adore from in-person shows featuring Farouk Systems, Inc.’s tools and wet-line products.

“We were looking for a way to safely connect with the hairdresser community amid the COVID-19 pandemic,” said Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. “Our goal is to support hairdressers by providing an innovative virtual experience that inspires as well as educates.”

At 11 a.m. CST, on October 26th, 2020, virtual attendees will have the opportunity to learn about balayage, color blocking and styling techniques using the latest CHI Lava tools and popular wet-line products. A demonstration on how to achieve a healthy “silk press”, a thermal straightening technique for naturally textured hair, will also be included as part of the event.

Just like an in-person show, presentations will feature some of Farouk Systems, Inc.’s most talented artists and educators including Anna Cantu, Bradley Tuggle, Coneic Parker, Rob Diaz, Rodrick Brown and McKenzie Lehmann.

Featured artists will showcase their expertise with bold colors using CHI Chromashine, CHI Shines Shades and the CHI BOND + Lightening System. Fashion-forward cutting techniques will also take center stage using the Red Deer by CHI Barber Clipper No. 1 and the new CHI Man grooming line.

“This will be an amazing virtual event,” said Dr. Shami. “We look forward to connecting digitally to create a space for hairdressers to grow their skillset with the latest in CHI Haircare tools and styling aids.”

 Join Farouk Systems, Inc. for the ultimate digital experience online. If you would like to attend the CHI Virtual Hair Show, you can watch it at shows.chi.com.

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