On August 25-27, 2017, Farouk Systems, Inc, hosted its biennial global conference, Light it Up. The event announced new partnerships, product launches and concluded with an awards ceremony.

President of Innovation Lisa Marie Garcia presented the latest products and tools being released for the remainder of 2017 and what to expert in 2018.

For 2017, launches include: BioSilk Silk Therapy with Natural Coconut Oil, product additions to the Royal Treatment Line, CHI Luxury Black Seed Oil, an improved Power Plus line, the CHI Lava Styling Iron and CHI Shine Shades Violet with Additives. For 2018, Farouk Systems will launch a new skin-care line created in conjunction with LG.