Upgraded Formulation! CHI Blondest Blonde Ionic Powder and Cream Lightener

Upgraded Formulation! CHI Blondest Blonde Ionic Powder and Cream Lightener

Credit: esteticamagazine Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein. Silk Protein Reconstructs...

Hair Repair Products You Need Right Now

CHI 44 Iron Guard This is a must-have when heat styling your mane. Sprayed on before styling, an anti-breakage formula seals the cuticle to prevent future damage. The best part? No added build up. $14, Target.com Credit: usmagazine.com ...

Press – New Beauty Magazine

The CHI Rose Hip Oil Color Nurture Protecting Conditioner is featured in the Summer issue of NewBeauty Magazine. Ulta is credited. ...

Styling Miss USA 2017 and Albert Luiz

With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look. Highlighting and amplifying her natural hair texture, Albert shares his step by step tips and the key CHI...

Keep Your Bangs Perfect In The Summer Sun

Credit: tigerbeat.com Everyone waits for the warm weather to roll around each year! However, it’s no secret that girls with bangs hate the humidity and dread the long, hot summer days. Don’t worry! TigerBeat has created a list of five easy ways you can keep your hair...

Volumizing Blowout Step-By-Step from BioSilk

Volumizing Blowout Step-By-Step from BioSilk Learn this bouncy, va-va-voom blowout from Anna Cantu, Farouk Systems Executive Creative Artist, using the new BioSilk Volumizing Therapy line of products that leave hair as smooth as silk. You might recognize the model – it’s the gorgeous Ana Yancy Clavel, Miss...

Farouk Systems Inc. and Hearst’s Esquire Launch Grooming Collection For Men

Farouk Shami, Lisa Marie Garcia and the Esquire barber team at the Esquire Launch Party! Credit: behindthechair Farouk Systems, Inc., the maker of BioSilk, CHI and Kardashian Beauty and Hearst Magazines, the publisher of Esquire, have announced the launch of The Esquire Ultimate Grooming Collection in professional salons...

Voluminous DURA Curls by CHI for Farouk Systems

Voluminous DURA Curls by CHI for Farouk Systems Credit: behindthechair Whether it’s tight coils or loose, feminine coils, everyone loves a curl. Give your client the ultimate curly ‘do with this voluminous look from Farouk Systems. Golden, bouncy curls are brought to life with volume and shine—giving...

5 Men’s Grooming Tips From Premiere Orlando 2017

5 Men’s Grooming Tips From Premiere Orlando 2017 Men’s barbering is making a comeback in a major way, so why wait to start mastering your grooming skills and building your clientele? We scoured the Premiere Orlando show floor for all of the tips, tricks and techniques...