24 Aug Summer hair care launch: CHI debuts new line for summer
Farouk Systems Inc. recently debuted new products for summer, the CHI Haircare Styling Line Extension with seven must-have beauty buys that include Dry Shampoo, Dry Conditioner, Texturizing Spray, Spray Wax, Reworkable Taffy, Styling Cream, and Finishing Pomade. The “multi-use product line is enriched with silk and ceramic to bolster hair vitality and offer style versatility.” What does this mean for the beauty consumer? Professional hair care products at affordable prices that promote healthy hair without the purchase of too many items.
The new CHI Haircare Styling Line Extension enhances your current style, as it produces incredible shine while each strand is given optimal thermal protection. Silk and a unique CHI Ceramic Compound full of proteins work synergistically to seal the cuticle, protect the hair, and strengthen each strand.
The latest CHI line hit stores such as Ulta, Beauty Brands and JCP Salons this past June. Each “weightless formula” has a light, but lingering fragrance of iced bergamot infused with lavender and jasmine.
The CHI Dry Shampoo absorbs excess oil and invigorates the scalp between shampoos. The CHI Dry Conditioner adds shine to dull hair. The CHI Texturizing Spray provides texture and body weightlessly. CHI Spray Wax creates the trendiest looks, while maintaining “touchable” hair. The Reworkable Taffy defines, adds texture and shine with a “strong hold.” CHI Styling Cream Gel does not flake, as the styling tool eliminates frizz, adds shine, while creating sleek looks. And finally, the CHI Finishing Pomade controls loose ends and frizz in humid weather for that well-polished style.
Having sampled the entire CHI Haircare Styling Line Extension, this professional highly recommends it for gorgeous hair.