Houston -- May 10, 2010 – For the eighth year in a row, Farouk Systems was the official hair care sponsor of Donald Trump’s and NBC’s the Miss Universe Organization! Every year it is a privilege for Farouk Systems, Inc. to sponsor the annual tradition that has millions of fans watching nationwide as so many young women take a chance in trying to become the next Miss USA. Fifty-nine years later, the Miss Universe Organization draws the attention of ambitious everyday women. This great organization affords these beautiful, talented women opportunities that fulfill a big vision, allow them to reach for the stars and accomplish their dreams!

“I believe in the Miss Universe organization and see eye to eye with their humanitarian goals,” says Farouk Shami, Founder and Chairman of FSI. “Farouk Systems continually teams up with the organization because it empowers these young women to transform their minds and become leaders in their communities.”

On Sunday, May 16 (7-9 p.m. ET), Curtis Stone, the internationally-renowned chef and current “Celebrity Apprentice” contestant hosted NBC’s “2010 Miss USA® Pageant.” “Today” show correspondent, Natalie Morales, co-hosted the 59th-annual competition which was broadcast live from Planet Hollywood Resort & Casino in Las Vegas. The telecast featured performances by multi-platinum country music superstar Trace Adkins and pop rock band Boys Like Girls, as well as color commentary by Joan and Melissa Rivers. Adkins, a member of the Grand Ole Opry with 27 charted singles and 14 Top Ten hits, debuted his latest single, “This Ain’t No Love Song,” during the evening gown portion of the competition. In addition, BLG performed their new song, “Heart Heart Heartbreak” for the first time during the swimsuit competition.

The comedic mother-daughter duo of Joan and Melissa Rivers were backstage giving viewers a sneak peek at the chaos behind-the-scenes. Throughout the competition, each contestant, representing the 50 states and the District of Columbia, competed in three categories: swimsuit, evening gown and interview. Miss USA 2009, Kristen Dalton, crowned her successor at the conclusion of the two-hour live telecast.

Farouk Systems, Inc. is a Houston based company that manufactures high quality professional hair care products by CHI and BioSilk. The world renowned company owned and operated by a team of hairdressers includes over 2,000 educators and sales its products in over 100 countries. In 1986, the inception of the company was due to a major breakthrough and it eventually created a revolution in the beauty industry. Farouk Systems went from inventing ammonia-free color, incorporating silk into hair care products, pioneering thermal tool technology and hiring former NASA Senior Scientist, Dr. Dennis Morrison as Senior VP of Technology. Additionally, Farouk Systems built a warehouse in Houston, TX to manufacture products-Made in the USA. For more information log onto www.farouk.com.

The MISS UNIVERSE®, MISS USA® and MISS TEEN USA® pageants are a Donald J. Trump and NBC Universal joint venture. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing awareness of breast and ovarian cancers. By forging relationships with organizations committed to research and education, such as Susan G. Komen for the Cure and Gilda’s Club, Miss USA is armed to educate women today. For more information, visit: www.missusa.com.