The Best Flatirons for Every Price Point

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The Best Flatirons for Every Price Point

Pressing your hair between two scorching-hot plates sounds like a recipe for a dried, sizzled, frizzy disaster—and with the wrong flatiron, it can be. But using a good one can mean straight, shiny, silky hair that looks like you just left the salon. These 12...

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Travel Beauty Essentials For Your Getaway

I have been super busy lately and that’s because I have a business trip coming up next week for a blogger summit, more on that later, and I have been writing out my packing list. I forget everything, so being a list maker helps me...

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CHI Touch 2 from Farouk Systems Inc.

The Magic Touch Joining the world of touch-screen tech, Farouk Systems Inc. has introduced the CHI Touch 2, a touch-screen blowdryer. The lightweight dryer has a compact design, slip-resistant finish and sleek style. Blowouts can be tailored to hair’s texture in order to achieve high shine, increased...

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BASIM SHAMI SHARES LOVE FOR FAROUK SYSTEMS 2015 CANCUN CONFERENCE

Farouk Systems proudly hosts their annual 2015 biennial Global Conference at the Moon Palace Resorts in Cancun, Mexico on September 18-22. The President of Farouk Systems, Basim Shami, son of founder Farouk Shami, explains to ESTETICA the importance of this extraordinary beauty event. Educators will provide...

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Seductive Waves from Farouk Systems

Not all of our clients are into messy, beachy and tousled. For many, glamorous, Old Hollywood waves will never go out of style. This look from Farouk Systems is the epitome of glamour—smooth, voluminous waves that won’t quit. How can you achieve this style in...

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CHI Haircare Styling Line Extension Launches with 7 NEW Products

Farouk Systems launches the CHI Styling Line Extension, a multi-use product line enriched with silk and ceramic to bolster hair vitality and offer style versatility. The new line includes CHI Dry Shampoo, Dry Conditioner, Texturizing Spray, Spray Wax, Reworkable Taffy,Styling Cream Gel, and Finishing Pomade....

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Product Review: Shine Infusion by CHI

CHI is a company known for its hair tools and hair care products.  CHI is a well-trusted brand name, particularly in Hollywood.  Television shows which uses the brand are American Idol, Big Bang Theory and others. When we received the Shine Infusion product, our 12-year-old niece...

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Farouk Systems Cancun Conference’s Latest Educational Line-Up

Farouk Systems proudly announces their added educational line-up September 18-22, 2015 biennial Global Conference at the Moon Palace Resorts in Cancun, Mexico. As a company of hairdressers for hairdressers, Farouk Systems holds a strong reputation for providing attendees with superior and advanced education. Educators will...

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Perfect Your Beach Wavy Hair Like Nicki Minaj

Perfect Your Beach Wavy Hair Like Nicki Minaj Simply your curling routine with the CHI ARC automatic rotating curler to get beach wavy hair like Nicki Minaj Beach Wavy Hair After penning hit after hit, it’s any wonder rap/songstress Nicki Minaj still has time to serve...



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